Working with UFC through Drummond Central, we developed the brand and visual identity for ONEonONE, an MMA YouTube channel fronted by Laura Sanko and Dan Hardy.

We set the visual tone for the channel, shaping everything from the core identity and motion language to shoot art direction and on-screen graphics. From early concepting through to final delivery, we were involved across the full production of the channel and even directed a few pieces during UFC London.

Before handing it over to the client to run in-house, ONEonONE had reached 7.5 million views.