The Big Ticket Giveaway is the biggest ticket drop in UEFA Champions League history, with bet365 handing over more than 3,000 tickets to fans across the 24/25 season.
Through Drummond Central, I helped bring the activation to life, building the visual identity for the experience from the ground up. I designed the Big Ticket Giveaway brand, from the logo and graphic system through to the visuals that wrapped the physical structure itself, as well as art direction for the playable game screens.
The activation travelled to major football moments across Europe, including London and Munich for the Champions League Final, giving fans the chance to step up and win tickets on the spot.
The latest chapter landed at BOXPARK Wembley with the first-ever Big Ticket Quizaway. Working alongside PR agency Hatch, we turned the venue into a full Champions League takeover — designing banners, stage graphics, screens and in-game assets, Fooseball tables and more, all built from the Big Ticket Giveaway identity.
The night ended with a live Big Ticket Giveaway final, where the winning team walked away with four tickets to the Champions League Final in Budapest.
