peachy picnic
Whiskey is known as a winter drink, something to sip in the dark nights to warm your bones, but it doesn’t have to be. Woodford Reserve came to Drummond Central with the challenge of promoting the summer serve, Woodford Reserve Peach Iced Tea, whilst also bringing a taste of Kentucky to the UK.
The result, “Peachy Picnic” a concept developed by phenomenal copywriter Jess West and myself. We distilled Classic Americana into a British summertime staple and created the “Peachy Picnic”. At its core it's an excuse for friends to get together in the sun and linger a little longer over the warmer months.
We created a range of on trade materials, the classic in bar posters, coasters and menus as well as introducing a new branded gingham pattern into their repertoire for the campaign.
