At Drummond Central we teamed up with bet365 on a campaign that simulates every sports fan’s dream. A day where wild, once-in-a-lifetime moments happen at the same time. It’s a follow-up to our ‘Never Ordinary’ brand platform we kicked off in August 2023.

In the ad, a sports news network covers insane moments like a footballer scoring a goal while hanging off a spider cam, a tennis player returning a ball from row 6, and even a guy running a marathon with a fridge on his back. These Never Ordinary moments unfold in a Live, In-Play world, showing exactly what bet365 is known for.

I touched every part of this campaign in some way but my main job was to be in charge of art direction for the stills – making sure each shot captured the “moment”. These shots have been used in press, OOH and digital ads across the world.