Greggs isn’t just for breakfast, lunch and dinner. It’s perfect for all of those in-between moments for people on the go – all made possible by Greggs delivery.

Not all concepts end up the way we originally intended. Greggs came to Drummond Central with a challenge of promoting delivery for a brand that isn’t really synonymous with set meal times (other than breakfast). 

So my concept – and the concept they originally went forward with – was all about those unofficial mealtimes. The times you need feeding, but it’s too soon for dinner, the times when you’re busy and just need something to sustain you. Snack plates, beige buffets and road trip provisions included. 

I saw this as being fun coloured, minimalist vignettes that captured these moments in a tongue and cheek way.